These adverts provide fascinating glimpses of shipbuilding and marine engineering on Queen's Island over six decades.
Harland & Wolff, unlike many other British shipbuilding yards, at the turn of the last century was in the fortunate position of not needing to advertise its business to the same extent as its rivals. A reputation for building many of the largest, fastest and most technically innovative vessels resulted in full order books for new tonnage and plentiful repair and overhaul work.
construction of the ‘Olympic’ class dominated the shipping press from the date the vessels were laid down to the loss of Titanic
in April 1912.
In the above advert, published in 1911, the extent of the Company’s shipbuilding activities on Queen’s Island is graphically shown together with its enlarged ship repair works at Southampton.
as the business developed, repair and overhaul of vessels became a major source of revenue. In this advert published in 1914, the Company’s extensive works at Bootle on Merseyside feature along with an illustration of one of the Atlantic Transport liners belonging to the ‘Minne’ class
; the largest passenger/cargo vessels in the world.
ATL was an important part of the International Mercantile Marine Company and provided a unique passenger service; the Company operated a direct service from London to New York, for 1st Class passengers only, aimed primarily at businessmen.