Titanic Belfast was proud to host I Supermodel, one of the world’s biggest reality TV shows, with over 400 million Chinese viewers recently!
Our iconic Titanic Belfast building and exhibition played host to the show where models compete in a series of challenges to win a £1 million modelling contract with Kate Moss’s agency Storm.
The models not only faced their penultimate challenge of the series in the Titanic Belfast’s kitchens - recreating a bespoke five star menu prepared by our Executive Head Chef Alastair, but also got to enjoy our award-winning exhibition
, which tells the story of the Titanic, from her conception in Belfast in the early 1900s, through her construction and launch, to her famous maiden voyage and tragic end.
Titanic Belfast’s Chief Executive, Tim Husbands MBE, commented, “We were delighted to host a key stage of the I Supermodel competition at Titanic Belfast! When Chinese visitors arrive at Titanic Belfast they love the interactive experience, the captivating story of the Titanic and the impressive building and photo opportunities, located right at the birthplace of the famous liner – the models were no exception! We hope many viewers follow in the models’ footsteps and visit Titanic Belfast, which was recently listed in Lonely Planet's Ultimate Travelist and TripAdvisor’s UK Travellers Choice awards best rated museums!”
“Through our yearly trade missions to China, we have really noticed an increased interest in Titanic Belfast – and know that I Supermodel will take this to new levels! China is one of our key markets, having welcomed approximately 25,000 Chinese visitors since opening in 2012. Every year we continue to see growth. At Titanic Belfast we are committed to the market and staff will soon be undertaking a Chinese Welcome Training Programme to enhance the experience for visitors from China.”
Northern Ireland beat off stiff competition from Scotland to host the show. A total of two episodes were filmed in Northern Ireland, other filming locations alongside Titanic Belfast, included the Culloden Estate and Spa, Mount Stewart and Belfast City Hall.